Marketing & Specialty Leasing Manager

Duties & Responsibilities - Marketing:

· Development and implementation of annual marketing plan for the shopping centre with the ultimate goal of increasing sales volume, traffic to the centre and market share;

· Responsible for preparation and direction of annual marketing budget;

· Ensure the annual marketing plan and budget utilizes current research and analysis in order to set objectives, formulate strategies and create detailed marketing tactics for the Centre

· Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre and meet the needs of the local community and the centre’s retailers;

· Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;

· Direct the creative development and execution of the centres branding programs;

· Development & implementation of all promotional activities, merchandising events and special events;

· Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;

· Responsible for the development and direction of the the Customer Services department;

· Oversee the implementation, operation and promotion of the Centre’s gift card program;

· Responsible for development and supervision of Marketing and Customer Service personnel;

· Available to work evenings, weekends and holidays – must be on site for all Marketing Events

· Any other tasks as directed by General Manager

Duties & Responsibilities - Specialty Leasing:

· Develop an innovative specialty leasing strategy to generate miscellaneous revenue while maintaining the mall’s brand identity;

· Prospect vendors for temporary leasing, common areas, in-line temporary locations, branded sponsorships and other miscellaneous income including media and vending;

· Maintain a robust database of clients, vendors and new contacts for generating business relationships;

· Document and administer the leasing of retail merchandising units, kiosks and in-line spaces;

· Negotiate lease rates with potential vendors;

· Monitor revenue and budget targets (i.e. allocation of funds, etc.) and communicate progress to management on a regular basis

· Special projects as assigned by General Manager

Skills & Experience Required:

The successful candidate will possess:

· Minimum 3-5 years marketing experience, preferably in retail, advertising or shopping centre industries;

· Strong understanding of retail leasing

· Advertising Experience (including print, broadcast, outdoor media, digital marketing, point of sale);

· Proven working knowledge of social media platforms, internet/web, mobile and the associated marketing techniques;

· Experience and a good understanding of special events, community relations and media relations;

· A Demonstrated High Level of Energy and Creativity to ‘think out of the box’;

· Strong supervisory skills;

· Excellent inter-personal and communication skills;

· Be self-motivated, diplomatic, innovative and able to accept challenges;

· Passionate with regard to quality design and merchandising standards;

· Highly creative, energetic and self-motivated;

· Strong computer literacy: knowledge of Microsoft applications (Outlook, Excel, Word), internet/web capabilities, social media applications.

· Strong team building and negotiating skills.

· Ability to analyze demographic and related research information.

· Must be able to provide clear criminal record check.

If you, or anyone that you know of, are interested in applying for this position, please forward your resume to:

Sandra Neufeld, General Manager

Email: sandra.neufeld@cushwake.com